Heidi Cohen
Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Since 2002, Heidi has been a member of the faculty of NYU's direct and interactive marketing master's program, where she received NYU's Outstanding Service award.
Heidi is also a popular speaker on current industry topics.
Recent articles by Heidi Cohen
Four Principles to Follow in Social Media: Build the Love - In this down economy, do all you can to maintain your relationships with your customers. Here are some tips. Aug 14, 2008
Event Marketing Meets Social Media - Businesses are cutting back on conference attendance. How social media can help make your event a success. Jul 31, 2008
Five Ways to Improve Your Customer Experience - What I learned about marketing on my honeymoon. Jul 17, 2008
How to Overcome Five Key Online Retailing Challenges - Using multivariate analysis to improve conversion. Jul 3, 2008
Online Marketing: Wedding Bells Meet Commerce - What marketers must consider when trying to get business from brides and grooms. Second of a two-part series. Jun 19, 2008
Online Marketing: Wedding Bells Meet Content, Community - Tips for developing online content and community for brides and grooms preparing for the big day. First of a two-part series. Jun 5, 2008
Seven Virtual World Marketing Tactics and Metrics to Follow - How to make sure your execution meets corporate goals and your target market's real-world needs. Second of a two-part series. May 22, 2008
Seven Ways to Market in a Virtual World, Part 1 - Marketers use virtual worlds for trend-spotting, improving brand insights, and other initiatives. First of a two-part series. May 8, 2008
Seven Step Interactive Marketing Analytical Framework, Part 2 - Assessing the results of interactive marketing campaign analysis: the three types of success metrics. Last in a series. Apr 24, 2008
Seven Step Interactive Marketing Analytical Framework, Part 1 - The seven steps at the core of nearly every interactive marketing initiative. Part one of a series. Apr 10, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
