Archive for Heidi Cohen

Showing 116 items

• How Blogs Drive More Sales Than Social Media Sites
  Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix. Nov 20, 2008
• Optimizing Online Data Collection
  What marketers can learn from the butterfly ballot. Nov 6, 2008
• What to Do When Your Marketing Budget Is Cut
  Three strategies to improve marketing effectiveness in a challenged market. Oct 23, 2008
• Four Communications Strategies for a Down Market
  In this weak economy, marketers must modify their message to respond to customers' changing perspective. Here's how to begin. Oct 9, 2008
• Online Video: Here, There, and Everywhere
  Five factors to consider when using online video advertising and five metrics to measure success. Sep 25, 2008
• Marketing Lessons From the Presidential Primaries
  A checklist of 12 key campaign factors to assess your online marketing. Sep 11, 2008
• Three Dimensions to Improve Marketing Effectiveness
  The presidential campaign trail offers customer segmentation lessons. Aug 28, 2008
• Four Principles to Follow in Social Media: Build the Love
  In this down economy, do all you can to maintain your relationships with your customers. Here are some tips. Aug 14, 2008
• Event Marketing Meets Social Media
  Businesses are cutting back on conference attendance. How social media can help make your event a success. Jul 31, 2008
• Five Ways to Improve Your Customer Experience
  What I learned about marketing on my honeymoon. Jul 17, 2008
• How to Overcome Five Key Online Retailing Challenges
  Using multivariate analysis to improve conversion. Jul 3, 2008
• Online Marketing: Wedding Bells Meet Commerce
  What marketers must consider when trying to get business from brides and grooms. Second of a two-part series. Jun 19, 2008
• Online Marketing: Wedding Bells Meet Content, Community
  Tips for developing online content and community for brides and grooms preparing for the big day. First of a two-part series. Jun 5, 2008
• Seven Virtual World Marketing Tactics and Metrics to Follow
  How to make sure your execution meets corporate goals and your target market's real-world needs. Second of a two-part series. May 22, 2008
• Seven Ways to Market in a Virtual World, Part 1
  Marketers use virtual worlds for trend-spotting, improving brand insights, and other initiatives. First of a two-part series. May 8, 2008
• Seven Step Interactive Marketing Analytical Framework, Part 2
  Assessing the results of interactive marketing campaign analysis: the three types of success metrics. Last in a series. Apr 24, 2008
• Seven Step Interactive Marketing Analytical Framework, Part 1
  The seven steps at the core of nearly every interactive marketing initiative. Part one of a series. Apr 10, 2008
• Marketing Lessons From the Presidential Primaries
  A checklist of 12 key campaign factors to assess your online marketing. Mar 27, 2008
• Using Social Media to Generate Revenues
  Can social media generate revenues? Five points to consider when adding social media to a Web site. Mar 13, 2008
• Recession-Proof Your Marketing
  Seven ways marketers can accentuate the positive in tough economic times. Feb 28, 2008
• Love Is in the Air. Will Sales Follow?
  What interactive marketers can learn from Valentine's Day. Feb 14, 2008
• How to Overcome Five Key Online Retailing Challenges
  Using multivariate analysis to improve conversion. Jan 31, 2008
• Content Meets the Purchase Funnel
  How online retailers can provide additional content to engage customers at each point in the purchase decision-making process. Jan 17, 2008
• Seven Top Online Marketing Trends for 2008
  Watch for social network niches to emerge, behavioral targeting to become more widespread, and analytics to become sophisticated. Jan 3, 2008
• Take Social Networking a Step Further
  The five Ws of using social media to increase branding. Dec 20, 2007
• 'Tis the Season to Be Social: Five Ways to Tap Into Social Shopping
  New approaches for online marketers to help retailers increase revenue. Dec 6, 2007
• Reactivate Online Customers
  Over-mailing your house file may cause customers to unsubscribe or, worse, to relegate your communications to a junk folder. How to rescue those subscribers. Nov 8, 2007
• Behaviorally Targeted E-mail Communications, Part 2
  How to get a behaviorally based e-mail program up, running, and measured. Part two of two. Oct 25, 2007
• Behaviorally Targeted E-mail Communications, Part 1
  How to get a behaviorally based e-mail program up, running, and measured. Part one of two. Oct 11, 2007
• Retention Marketing Primer, Part 3
  How to keep customers purchasing. Last of a three-part series. Sep 27, 2007
• Retention Marketing Primer, Part 2
  How to keep customers purchasing. Part two of a three-part series. Sep 13, 2007
• Retention Marketing Primer, Part 1
  How to keep customers purchasing. Part one of a three-part series. Aug 30, 2007
• Online Shoppers Take Their Time
  Five things marketers can do to close the sale. Aug 16, 2007
• Seven Ways to Make Every Page a Home Page
  Site visitors don't necessarily arrive through the front door. Aug 2, 2007
• What 'Time on Site' Means for Online Media
  The clock is ticking... Does it influence media value? Jul 19, 2007
• How Print Publishers Can Expand Online Revenues
  There's more than one way to expand print offerings to the Web. Three online content options for print publishers. Jul 5, 2007
• Add User Photographs to Your Site
  Photo-sharing is easier and more cost-effective than you might think - and can help you achieve your business goals. Jun 21, 2007
• The Midyear Marketing Checkup
  Now's the perfect time to evaluate your online marketing efforts and make any course corrections to meet year-end goals. Here's how. Jun 7, 2007
• Making Money From User-Generated Content
  There's nothing like UGC to build user engagement and targeted pageviews. May 24, 2007
• What Online Marketers Can Learn From Direct Response TV
  Ten tactics from direct-response TV to build your online business. May 10, 2007
• Social Bookmarks: Not for Bloggers Only
  Social bookmarks can drive traffic and sales Apr 26, 2007
• What You Can Learn From Your Competitors
  When it comes to strategic marketing, your competitors can provide the best insights. Three analytics tools to use. Apr 12, 2007
• Online Video Advertising: Not for Branding Only
  Tactics and metrics for using online video as a direct advertising medium. Mar 29, 2007
• Big Results From Big Events
  Seven ways to engage consumers and drive revenue. Mar 15, 2007
• What's Up With Widgets?
  Seven ways to use widgets in online marketing. Mar 1, 2007
• Branded Communications
  The goal is no longer limited to creating branded messages that drive sales. Feb 15, 2007
• Seven Ideas to Ignite Online Sales
  Ways online merchants can drive revenues in the slow post-holiday period. Feb 1, 2007
• Develop Supplemental Content Revenue Streams
  Thirteen ways to drive ancillary revenues. Jan 18, 2007
• Shopping Cart Abandonment and What to Do About It
  Less shopping cart abandonment leads to more sales, right? It's not that simple. Jan 4, 2007
• Ten Trends to Drive Traffic and Sales in 2007
  And three tips for making the most of them. Dec 21, 2006
• Don't Get Complacent About Online Advertising
  As the online advertising revenue pie grows, site owners must to work harder than ever to keep up. Dec 7, 2006
• E-Mail Marketing Has a Great ROI
  Returning $57.25 for every dollar spent, e-mail remains one of the best online marketing tools. Nov 9, 2006
• 10 Ways for E-Marketers to Use RSS
  RSS is the ultimate opt-in marketing vehicle with high returns available if you stay in synch with consumers' needs. Oct 26, 2006
• Free Shipping and Handling Aren't Free
  Five ways to ensure profitability. Oct 12, 2006
• Don't Neglect Affiliate Marketing
  Five strategies to increase affiliate program productivity, and how to assess a program's effectiveness. Sep 28, 2006
• Content Strategy as a Marketing Tool
  Content is intricately woven into your brand. Use it to drive traffic. Sep 14, 2006
• How to Drive Traffic to Your Online Video
  Eleven ways to attract an audience to your online video content -- then measure its impact. Aug 31, 2006
• Customer Feedback, or What I Learned on My Summer Vacation
  Collecting -- and monitoring -- customer feedback. Aug 17, 2006
• RSS and E-Commerce: A Natural Fit
  Four ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Aug 3, 2006
• Growing Pains: Are You Ready to Play With the Big Boys?
  Many entrepreneurial ventures have reached the point at which they must make some big changes in their management approach to position themselves for continued growth. Jul 20, 2006
• Social Marketing: Reach Out and Engage Consumers
  Rather than plaster every available screen with advertising, break through the clutter and develop relationships with the real people at the other end of your communications. Jul 6, 2006
• Every Marketer Is an Online Publisher
  Congratulations on your new job as an online publisher. Now, you must think like one. Jun 22, 2006
• Measuring Online Video Ads
  Five metrics for online video ads. Jun 8, 2006
• How to Make Podcasting Work for You
  OK, so podcasting isn't that measurable. Marketers can still leverage this new channel now. May 25, 2006
• What's the Problem With Online Ad Inventory?
  How advertisers can get more from online media buys and publishers can maximize returns on their inventory. May 11, 2006
• Where Are All the Good Online Ad Sales People?
  How to find them, support them, and measure their performance. Apr 27, 2006
• Print Brands Grow Online: What You Should Do About It
  An online component to print media is no longer optional. How should publishers tackle the new medium and remain attractive to readers and advertisers alike? Apr 13, 2006
• More Than a Press Release: Extending Your Online PR Efforts
  In today's connected digital world, PR isn't just about the press release; it's about connecting with customers. Mar 30, 2006
• March Branding Madness
  Listening to your customers can solve your branding challenges. Mar 16, 2006
• Know Your Business Objectives
  Clever creative and cutting-edge technology can only get you so far. Mar 2, 2006
• Advertising in My Online Neighborhood
  Local marketing isn't just about search any more. Feb 16, 2006
• RSS and E-Commerce: A Natural Fit
  Four ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Feb 2, 2006
• Where the New Consumers Are
  How to cost-effectively expand your customer base. Jan 19, 2006
• Seven Resolutions to Increase Revenues in 2006
  Seven resolutions and a promotional calendar to plan the coming year. Jan 5, 2006
• Online Marketing Gives Back to the Community
  Consider how you can incorporate not-for-profits into your online marketing calendar. Dec 22, 2005
• Online Marketing's Hidden Costs
  You've got your budget, but what's the spend in marketing-related areas of your organization? Dec 8, 2005
• Create Profitable New Revenue Streams
  Analyzing (and brainstorming) your way to the next profitable online content product. Nov 10, 2005
• Supercharge Your Word-of-Mouth Marketing
  Sweepstakes and contests are proven methods of generating word of mouth. How to maximize results and analyze them afterwards. Oct 27, 2005
• Five Easy Year-End Promotions to Help Hit Budget Targets
  Gotta make those year-end numbers! How to get creative with limited lead time and a minimal budget. Oct 13, 2005
• Is Your Business Ready for the Unexpected?
  Even online businesses must be prepared for the fallout of an unexpected event. Sep 29, 2005
• Build Your House File
  The value of knowing who and where your customers are. Sep 15, 2005
• Get That Customer Back!
  How to recapture the ones that get away. Sep 1, 2005
• Budget-Speak for Online Marketers
  Avoid being stuck with an unrealistic marketing budget next year. How to persuasively present your case. Aug 18, 2005
• Add RSS to Your Marketing Mix
  In today's wired world, every company with a robust Web site is a content provider. How can RSS work for you? Aug 11, 2005
• Making Online Interaction Pay Off
  Are you getting your money's worth out of your marketing spend? Aug 4, 2005
• Capture Mindshare in a Time-Starved World
  Users who choose to interact are your most involved visitors. Make the most of the consumer engagement relationship. Jul 21, 2005
• Corporate Blogs: Measure Their Value!
  Who says you can't put a number on your corporate blog? Like any other marketing component, blogging program performance can and should be measured. Jul 7, 2005
• Mobile Marketing: Can You Reach Me Now?
  Want to get your message noticed? Mobile can help break through the clutter. Jun 23, 2005
• Retention Marketing: What Have You Done for Me Lately?
  It's cheaper to retain current customers than gain new ones. To maximize revenue, engage new customers early to build a long-term relationship. Jun 16, 2005
• Competitive Intelligence: What You Don't Know Can Hurt You
  Keep abreast of activities influencing your business. Start by knowing what people say about you... and your competition. Jun 9, 2005
• Found Money: Eight "Quick Hits"
  Leverage your existing promotions for additional value -- at little to no cost. Jun 2, 2005
• More Money From Paid Content
  How publishers can improve efficiency through testing. May 26, 2005
• Blog Marketing Strategies (and How to Measure Them)
  Look beyond the hype. Determine how blogs can influence, and how to effectively add them to your marketing mix. May 12, 2005
• WII-FM: The No-Cost Media
  How to implement consumer engagement. Apr 28, 2005
• Online Advertising for Branding and Purchase Intent
  Online - it's not just for DM anymore. Apr 14, 2005
• How to Plan, and Measure, Online Event Marketing
  Online event marketing extends your relationship with customers, raises brand awareness, and creates very personal engagements. Mar 31, 2005
• Online Traffic: Quality Matters
  Optimize traffic for the best short- and long-term potential. Mar 17, 2005
• Fee or Free? Maximizing Content Site Revenue
  Free versus free? Free and fee? How do site publishers calculate the proper balance? Mar 3, 2005
• Leverage Collective Input to Drive Revenue
  It's easier to sell more of something that's proven popular. Use the Web's automatic data-collection capabilities and viral nature to leverage this advantage. Feb 17, 2005
• 2005 Is Online Video's Tipping Point
  Integrate video online to drive increased response. Feb 3, 2005
• Not Your Grandfather's Sponsorships
  Seven innovative options to create value, drive traffic, and increase revenue. Jan 20, 2005
• Seven Resolutions to Improve Your Bottom Line
  Top interactive marketing experts share their resolutions for 2005. Jan 6, 2005
• Create (and Measure) Buzz
  Three ways to cost-effectively build buzz. Four ways to measure its effect. Dec 23, 2004
• Pricing Policy: Seven Factors to Consider
  Don't underestimate the strategic importance of pricing in a marketing plan. Dec 9, 2004
• Online Ad Spend: Strategic Considerations
  Five ways to boost your return-on-advertising investment. Nov 11, 2004
• Online Advertising May Cost More Than You Think
  Do you really know how much you spend to acquire customers online? Oct 28, 2004
• CPA or CPM? That Is the Question
  Even marketers have to shop smart. Oct 14, 2004
• Competitive Myopia
  Do you know who your 'real' competitors are? How to conduct a competitive analysis. Sep 30, 2004
• A Metrics Checklist
  Basic campaign metrics: what they measure and how to calculate them. Sep 16, 2004
• No Profitable Customer Left Behind
  Not all customers are created equal. Sep 2, 2004
• Are You Listening to Me?: Communicate With Customers
  To learn what customers really want, ask them! Aug 19, 2004
• Ask a Question, Acquire a Customer
  Use online surveys to drive traffic and generate leads. Aug 5, 2004
• Help Wanted: Engaging Customer Advocates
  Existing customers can help drive customers and revenue to your Web site. How to acquire, use, and analyze customer comments. Jul 22, 2004
• Online Revenue Forecasting Demystified
  Hint: It's not just about the numbers. Jul 8, 2004
• Double Your E-Mail Registrations in Seven Steps
  How to grow your e-mail list and analyze the results of that growth. Jun 24, 2004
• Found Money: Eight "Quick Hits"
  Leverage your existing promotions for additional value -- at little to no cost. Jun 10, 2004

Back to Heidi Cohen

• Online Marketing Manager
  ThomasNet New York, United States
• Online Advertising Sales - Manager, Pricing & Inventory
  The Taunton Press Newtown, United States
• Senior Sales Executive
  Resonate Networks Alexandria, United States
• Director, Ad Operations
  Resonate Networks Alexandria, United States
• Publisher Recruitment Manager
  Resonate Networks Alexandria, United States

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