Enid Burns

Recent articles by Enid Burns

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise
WaPo names chief digital officer; Bartle Bogle Hegarty hires ECD from R/GA; Reprise appoints GM in San Francisco. Nov 21, 2008

Execs & Accounts: CBS Digital Media, Digitas, Hearst
CBS's Leess plans to leave on January 31; Tamy Harms to lead Digitas Detroit. Nov 20, 2008

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered
Pepsi selects new agencies within Omnicom group for representation; Agency.com appoints Stuart Hemmings director of technology; Powered.com names marketing VP. Nov 19, 2008

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit
Just like that fruitcake, ElfYouself is back, but Sephora has a makeover campaign with a fresh look. Nov 19, 2008

Local Content Player Topix Expands Ad Offerings
Topix brings in advertising and content deals to bring more value to site users. Nov 18, 2008

Execs & Accounts: BMW, Grey West, Lyris, Mindset Media
BMW selects Grey West as its agency of record; Body Glove uses Lyris to power its e-mail marketing communications. Mindset Media hires sales and finance executives. Nov 18, 2008

Mobile Marketing Interest Unchanged Since Last Year
Consumers may be less resistant to marketing efforts, but their interest is similar to that in 2007. Nov 18, 2008

Bazaarvoice Lets Brands Push Ratings to E-Commerce Partners
New solution allows manufacturers to push reviews and other content to a merchant's store. Nov 17, 2008

Execs & Accounts: JHG, Sendio, Nobox
JHG is agency of record for Sendio; Nobox creates a Web site and campaign for Scion of Puerto Rico. Nov 14, 2008

Vespa Goes 1960s Mod with Its U.S. Web Site
Iconic motor scooter line promotes its brand as functional, fun, and fast. Nov 14, 2008

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