Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, a digital marketing, Web development, and e-business consulting firm ranked as one of the nation's top 50 interactive agencies by "Advertising Age." Clients include Jergens, John Frieda, Discovery Kids, Hunter Douglas, Comerica, the Food Network, and Olympic Paints and Stains. Originally from Montreal, Tessa has worked in online media buying and planning, marketing, and copywriting in both the U.S. and Canada since 1999. She is an active freelance writer specializing in interactive marketing and co-owner of Servassist Online, a consumer automotive service and maintenance resource and dealership marketing tool.
Recent articles by Tessa Wegert
How Media Partnerships Can Rock Your Brand - A Fortune 100 company demonstrates how to successfully create a brand association where there was none. Aug 14, 2008
6.6 Degrees of Online Marketing - If everyone is connected through the Web, how far can one of our marketing messages go? Aug 7, 2008
Video Strategies From the Pros - Best practices for managing and measuring online video advertising campaigns. Jul 31, 2008
The Allure of Online Video - Media buyers essentially have two options for clients' brands. First of a two-part series. Jul 24, 2008
Sitting Pretty: Finding Moms Online - If your target audience includes moms, check out these two properties. Jul 17, 2008
Social Media: A Buyer's Best Bet - Recession or not, social media makes sense as a part of virtually every online media strategy. Jul 10, 2008
The Ad Industry Boom: How Media Buyers Can Profit - This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part two of two. Jul 3, 2008
The Ad Industry Boom: How Reps Can Profit - This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part one of two. Jun 26, 2008
The Future of Measuring Ad Success - A good number of today's ad campaigns don't have much need for a banner click. It's time we stop living in the past. Jun 19, 2008
Derrie-Air's Lesson for Media Buyers - A ruse designed to demonstrate the power of Philadelphia's newspaper advertising did media buyers a favor. Learn why. Jun 12, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
