Kate Kaye

Recent articles by Kate Kaye

Q3 Online Ad Growth Sliced in Half Since Year Ago
The IAB and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at around $5.9 billion, representing a growth rate on par with Q2. Nov 20, 2008

Citysearch Targets Neighborhoods, Unveils New Mobile and Social Functions
The directories and reviews site adds thousands of geographic areas, enhanced mobile capabilities, and enabled Facebook connectivity. Nov 19, 2008

McCain Camp Spent Fraction of Obama's Online Ad Budget
The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads. Nov 17, 2008

Gannett Augments Digital Tech Arsenal with Social Media Buy
Gannett's acquisition of social media services firm Ripple6 is another indication of the newspaper publisher's aim to expand its digital businesses while enhancing its core operation. Nov 14, 2008

NPR Grabs NYTimes.com Vet, Signals Digital Focus
Current SVP and GM of NYTimes.com Vivian Schiller is in for a decidedly less advertiser-driven environment in her new role with National Public Radio. Nov 12, 2008

Craigslist Punishes Naughty Erotic Advertisers
In its never-ending quest to clean up its mostly-free classifieds, Craigslist will begin charging for "erotic" services ads. Nov 7, 2008

Obama's Online Ad Spend Approached $8 Million
The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive. Nov 6, 2008

Obama's Online Ad Spend Approached $8 Million
The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive. Nov 6, 2008

DOJ Lawsuit Threat Kills Google/Yahoo Ad Deal
After months of stalling and days of foreboding, Google's search ad deal with Yahoo is kaput. Nov 5, 2008

Web Ads Mattered More than Ever in '08 Election
The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns. Nov 4, 2008

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