Archive for Brian Wool

Showing 37 items

• Everything's Local in Mobile Search
  As mobile local search's popularity grows, so do ad placement choices. Jul 31, 2008
• Has the Long-Tail Theory Been Disproved?
  How the the "head" is creating the "tail" in the local search ecosystem. Jul 17, 2008
• The Rodney Dangerfield of Online Marketing
  Why does local search get so little respect? Jul 3, 2008
• A Start-Up Provides the "Who" and "How" in Local Search
  A new twist in online event planning marries local search with social media. Jun 19, 2008
• Auto Site Takes New Spin
  DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Jun 5, 2008
• The Vertical Play in Local
  Why are certain verticals more successful than others? May 22, 2008
• Socializing Search, Part 2
  A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part series. May 8, 2008
• Socializing Search, Part 1
  Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Apr 24, 2008
• Is Social Going Mobile?
  A new automotive navigation device opens up interesting potential for local search. Apr 10, 2008
• What's the Fuss Over Local Search Anyway?
  Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Mar 27, 2008
• Local Search Mindshare Grows Among Search Engines
  What new local search features are really useful, and to whom? Mar 13, 2008
• New Features and Phones Drive Local Mobile Ad Growth
  Local mobile search has nowhere to go but up. Feb 28, 2008
• Local Searchers Hunt for Ideas, Not Categories
  The millennial generation searches for local businesses differently from its predecessors. How should marketers respond? Feb 14, 2008
• What Online Auto Advertisers Can Learn From Real Estate, Travel
  Auto marketers must look beyond lead-generation branding. Jan 31, 2008
• What Drives Local Search Directories?
  Technology? Content? Both...or something else? Jan 17, 2008
• Local Search's 2008 Outlook
  Last year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year. Jan 3, 2008
• Local Search: The Rodney Dangerfield of Online Marketing
  Why does local search get so little respect? Dec 20, 2007
• Retailers Should Use Local Search to Snag Holiday Shoppers
  While businesses devote time and money to improve sponsored and organic results, they shouldn't overlook a third piece of the search puzzle. Dec 6, 2007
• New Players Build Local Niches With Local Sales Efforts
  Local newspapers, yellow pages publishers are challenged on their own turf. Nov 8, 2007
• Why Vertical Local Search Sites Will Succeed
  Small sites with strong ties to a community can take advantage of powerful local content models. Oct 25, 2007
• Local Search: What's on the Horizon
  Consumers are going to demand more from local search applications and expect more from local search content. Oct 11, 2007
• Is One Good Web Site Enough for a Local Business?
  A Web site won't generate the same results as having deep, descriptive content within your business listing profile. Sep 27, 2007
• Will Technology Push Local Search Advertising to the Next Level?
  Consumers have embraced local search, but advertisers haven't followed. Is change imminent? Sep 13, 2007
• Measuring Local Search
  Why tracking local search is fraught with perils. Aug 30, 2007
• B2B and B2C Marketers Can Learn From Each Other
  Locally, the difference between marketing to other businesses and marketing to consumers isn't that big. Aug 16, 2007
• Digital Visibility Is Key to Local Search Success
  Competition for consumers is fierce. But by building your digital visibility, you stand to give yourself a first-mover advantage. Aug 2, 2007
• The iPhone and Local Search Marketing
  What implications will Apple's hot new device have for local search? Jul 19, 2007
• How to Sell More: Dynamic Content for Local Search
  What's the best opportunity for local merchants to promote their businesses online? Optimize directory listings to meet changing consumer needs. Jul 5, 2007
• What Drives Local Search Directories?
  Technology? Content? Both...or something else? Jun 21, 2007
• Why Local Search Is Direct Marketing's Mirror Image
  Too many businesses miss out on local Web search's sales-generating power because they don't understand how it works. Jun 7, 2007
• Everything's Local in Mobile Search
  As mobile local search's popularity grows, so do ad placement choices. May 24, 2007
• The Art and Science of Local Search Databases
  Nuances that separate local search SEO from the broader search landscape. May 10, 2007
• Brands, SEO Threatened by Wildly Engaged Consumers
  If you can't control basic brand management in online local search, how can you control other important factors? Apr 26, 2007
• New Local Search Power Structure
  Social networking is reshaping local search as an opinion-based tool. Apr 12, 2007
• Don't Argue Local Search Semantics, Embrace Them
  Consumers aren't going to change the terms they use to search locally just to make it easier on advertisers and search engine experts. Mar 29, 2007
• Local Content Is King
  Local content wins the search game. So why is it so hard to come by? Mar 15, 2007
• The Long Tail of Local Search
  The secret economics of local search extend your reach as far as possible. Mar 1, 2007

Back to Brian Wool

• Online Marketing Manager
  ThomasNet New York, United States
• Online Advertising Sales - Manager, Pricing & Inventory
  The Taunton Press Newtown, United States
• Senior Sales Executive
  Resonate Networks Alexandria, United States
• Director, Ad Operations
  Resonate Networks Alexandria, United States
• Publisher Recruitment Manager
  Resonate Networks Alexandria, United States

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