Archive for Elana Anderson

Showing 12 items

• Five Fundamentals of Integrated Marketing
  Why integrated marketing is more than a multichannel play. Oct 9, 2008
• Time to Appoint a Chief Customer Experience Officer?
  A Garter consultant promotes a framework for improving customer experiences. Sep 11, 2008
• A Good E-mail Marketing Program Costs Money
  Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed. Aug 28, 2008
• Four Characteristics of Next-Generation Campaign Management
  Campaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It's time to change that. Aug 14, 2008
• Taking Relationship Marketing Online
  Interactive marketing requires a fusion of offline and online skills. Here are some tips to help make that happen and approaches to avoid. Jul 31, 2008
• Five Steps to Understanding Customer Retention
  Best practices to figuring out a customer's value and whether it's worth retaining her. Jul 3, 2008
• Best Practices in Integrated Lead Management
  Tactics that B2B marketers can use to increase the effectiveness of lead management efforts and improve relationships with sales. Jun 19, 2008
• Beyond Lead Generation: Integrated Lead Management
  Why don't sales teams follow up on more leads and why don't more leads result in a sale? Jun 5, 2008
• Sony Shows No Integrated Marketing Style Here
  If you can't get a simple integrated program like this right, don't integrate at all. May 22, 2008
• How Technology Enables Integrated Marketing
  Why marketing organizations must take greater ownership of technology. May 8, 2008
• Overcoming Barriers To Relevance
  How can marketing organizations become better integrated and customer focused? Apr 24, 2008
• Five Fundamentals of Integrated Marketing
  Why integrated marketing is more than a multichannel play. Apr 10, 2008

Back to Elana Anderson

• Online Marketing Manager
  ThomasNet New York, United States
• Online Advertising Sales - Manager, Pricing & Inventory
  The Taunton Press Newtown, United States
• Senior Sales Executive
  Resonate Networks Alexandria, United States
• Director, Ad Operations
  Resonate Networks Alexandria, United States
• Publisher Recruitment Manager
  Resonate Networks Alexandria, United States

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