ClickZ's Layoff Tracker for Digital Marketing Jobs
| 2008 Digital Ad and Marketing Industry Layoffs | |||
|---|---|---|---|
| Company | Number of Employees Laid Off | Announcement Date of Layoffs | What Happened |
| Definition 6 | 8 | 1/5/2008 | Atlanta digital agency are due to impact of credit crunch on manufacturing clients. (More Info) |
| PHD | 2 | 1/5/2008 | Omnicom-owned agency confirms two digital staffers were dismissed as part of broad layoffs. |
| Joost | 14 | 12/27/2008 | Hulu competitor eliminates redundancies in shift to Web-based application. (More Info) |
| Harris Interactive | 51 | 12/18/2008 | Rochester, N.Y. firm lays off 8 percent (AdAge) |
| Agency.com Detroit | 10 | 12/18/2008 | Layoffs are not all Chrysler related, says a spokesperson. |
| ePrize | Under 20 | 12/18/2008 | Firm still expects growth this year, calls headcount reduction "proactive." (ClickZ) |
| Gaia Online | 13 percent | 12/15/2008 | Virtual world for kids, which accepts some advertising, prepares for downturn. (Company blog post) |
| WebMD | 4 to 5 percent | 12/10/2008 | Headcount reduction made possible by efficiencies resulting from acquisitions and technology integrations. (8K filing) |
| CareerBuilder | 300 | 12/10/2008 | Chicago-based jobs board cuts estimated 15 percent of 2,000 staffers, says the Trib. (More info) |
| Exponential | 8 percent | 12/10/2008 | GigaOm reports an undetermined number of layoffs as ad network company retrenches for the downturn. (More info) |
| Eyeblaster | 6 | 12/10/2008 | Headcount reduction in Israel affects 5 percent of staff. (More info) |
| RealNetworks | 130 | 12/4/2008 | Roughly 7.5 percent of global workforce is let go as costs are brought into line with revenue expectations. (More info) |
| Akamai | 115 | 11/20/2008 | Content delivery network to cut 7 percent of staff. |
| Current TV | About 30 | 11/11/2008 | Al Gore-founded TV and Web start-up eliminates 60 positions and creates 30 new ones. (ValleyWag) |
| AdReady | Up to 10 | 11/11/2008 | Self-serve ad platform trims headcount by up to 25 percent "to extend its cash runway until 2010." (TechFlash) |
| Channel 4 | 22 | 11/11/2008 | UK broadcaster cuts 15 percent of "commercial team," including strategic sales, sponsorship and new media staffers. (Brand Republic) |
| Hearst Digital | 4 | 11/11/2008 | New media sales team reduced from 16 to 12 (Brand Republic) |
| Time Inc. | 92 | 11/10/2008 | Consumer marketing and sales reorg impact digital unit. (PaidContent) |
| Solid Cactus | 40 | 11/08/2008 | Pennsylvania-based Web design and e-commerce firm lays off in call center and technology units, still employs 150.( Times Leader) |
| 36 | 11/05/2008 | Ten percent workforce reduction undertaken to focus on revenue generating businesses. (Reuters) | |
| Spot Runner | 115 | 11/04/2008 | "Just under 30 percent" are let go as company prepares to sell local search biz. (ClickZ) |
| Oodle | 10 | 11/2/2008 | Classifieds firm says layoffs were part of an overall re-org. (ClickZ) |
| Efficient Frontier | At least 6 | 10/30/2008 | Layoffs in account services and sales were result of "overhiring," says source. (ClickZ) |
| Razorfish | 40 | 10/30/2008 | Microsoft-owned agency cites financial sector woes. Meanwhile acquires Spanish digital agency Wysiwyg. (ClickZ) |
| Portfolio.com | Up to 20 | 10/30/2008 | Staff at Condé Nast-owned site cut to single-digits as publisher scales back Portfolio and Men's Vogue titles. (MediaMemo) |
| Curiosity Group | 8 | 10/30/2008 | Digital creative firm plans to rehire some as freelancers. "That model...is just more sustainable for us right now. (ClickZ) |
| Inform Technologies | 20 | 10/30/2008 | Contextual analysis firm cuts 40 percent of staff. (ClickZ) |
| Digital Influence Group | 2 | 10/28/2008 | Waltham MA-based social marketing agency downsizes slightly along with sister PR agency Racepoint Group. (Mass High Tech) |
| Revision3 | 10 | 10/27/2008 | Digital video production firm cancels three shows. (Kevin Rose) |
| WildTangent | 20 | 10/23/2008 | Redmond gaming company closes game development studio and lays off 20 percent. (TechFlash) |
| IMC2 | About 70 | 10/23/2008 | Dallas digital agency IMC2 lays off 17 percent. (ClickZ) |
| Break.com | 11 | 10/23/2008 | No word on how many in sales were affected. (CNET) |
| Experian Interactive/LowerMyBills | 3 senior execs | 10/22/2008 | Exec layoffs include Stephen Semprevivo, president of Experian Interactive Media, LowerMyBills, and ClassesUSA. (TechNews.LA) |
| Permission TV | 6 | 10/22/2008 | White label video platform, which partnered with Agency.com last year, cut jobs in operations, sales and marketing (NewTeeVee). |
| Mania TV | 20 | 10/22/2008 | Video site had done ad deals with Jeep and others. Programming cuts applied mostly to experimental, unsponsored shows. (NewTeeVee) |
| Imeem | Up to 20 | 10/22/2008 | Ad-supported music and video site is reducing headcount by 25 percent and putting itself on the block, according to PaidContent. |
| Direct Marketing Association | 18 to 21 | 10/21/2008 | Several high-level employees among those laid off as group faces heavy competition in digital trade shows. (Direct) |
| Yahoo | Unknown (minimum 10 percent of global staff) | 10/21/2008 | Planned layoffs come as Yahoo's Q3 earnings show global weakness in display. No word yet on how many will be let go, but ClickZ guesstimates the number at 1,400. |
| Heavy.com | 20 (total approx. 45 since June) | 10/17/2008 | Fourteen percent staff reduction was attributed to downturn but Heavy insists it's "strongly positioned for any dip in the advertising market." (SAI) |
| Zillow.com | 25 percent (number not specified) | 10/17/2008 | Memo calls decision "incredibly painful" but necessary to "securely batten down the hatches as we sail into a major economic storm." (TechCrunch) |
| AdBrite | 40 | 10/16/2008 | Departing figures included two senior execs: VP Marketing Paul Levine and VP Finance Bob Feller. Cuts represented 40 percent of 100-person workforce. (TechCrunch) |
| eBay | 1,000 | 10/6/2008 | On top of the staff cuts, which slashed 10 percent of the workforce, eBay said it would end contracts with hundreds of temps. |
| Gawker | 19 | 10/3/2008 | Nick Denton cuts 14 percent of editorial staff and tells employees, "2009 is obviously going to be exceptionally difficult." |
| SpotRunner | 50 | 9/9/2008 | Cuts were part of a company-wide realignment intended to emphasize three areas: national marketing services, local marketing services, and technology. (ClickZ) |
| TripHub | 5 | 8/27/2008 | An e-mail to staff noted, "...while we continued to make good progress, we didn't turn the corner before exhausting our resources," the Seattle Post-Intelligencer reported. |
| Heavy.com | 25 | 6/6/2008 | Move to "make the company more efficient and profitable" came as Heavy spun off video ad unit. |
| Yahoo | 1,000 | 1/29/2008 | "Streamlining" by new CEO Jerry Yang came amid investor questions about the company's financial performance and its rebuff of Microsoft's buy-out offer. |
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