2003 ClickZ Marketing Excellence Awards
2003 ClickZ Marketing Excellence Awards
and the Winners are...
The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2003, moving the industry forward by providing brilliant examples of what can be accomplished.
Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Thanks to all who participated!
What technologies, campaigns, and innovations jump-started online marketing over the past year? Your votes have been tallied.
Product of the Year: Macromedia Flash MX
E-Mail Innovation of the Year: Habeas
Marketing Technology
Best Ad-Serving Software Solution: Best Media Planning Technology/Product: Best Optimization Technology/Product: Best Rich or Streaming Media Technology/Product: Best Creative Application/Technology
E-Mail
Best ASP E-Mail Software
Best E-Mail Service Bureau
Best Anti-Spam Technology, Product, or Initiative
Best E-Newsletter Product or Service
Research & Analytics
Best Web Site Analytics Tool
Search Engine Marketing
Best SEM Vendor
Best Paid Search Program
Campaign
Best Publisher Media Innovation
Best B2B Campaign
Best B2C Campaign
Best E-Mail Campaign
Best E-Newsletter
Best Branding Campaign
Atlas Digital Marketing Suite
Finalists: MOJO Adserver (Mediaplex)
Ion Ad Management (Bluestreak)
Atlas GRP & Reach Forecaster 3.0
Finalists: MarketingPilot R4
NeoLeads Planning Program (NeoMarketing Systems)
AdLearn (Advertising.com)
Finalists:
Audience Management System 1.1 (Tacoda Systems)
Poindexter POE
Macromedia Flash MX
Finalists: Eyeblaster
EyeWonder
MyOnlineForms (Net-O)
Finalists: Tinderbox (Eastgate Systems)
Sports Player (BHDM -- requires PC download)
Accelerator (Accucast)
Finalists: CoolerEmail
Silverpop
Bigfoot Interactive
Finalists: Digital Impact
CheetahMail
Brightmail
Finalists: Habeas
Vanquish
SubscriberMail
Finalists: Constant Contact (Roving)
Campaigner (GotMarketing)
ClickTracks
Finalists: WebTrends Live
SiteCatalyst (Omniture)
Oneupweb
Finalists: Zephoria
Did-it.com
Google AdWords
Finalists: Inktomi Search Submit
AskJeeves/Teoma Site Submit
Surround Sessions (The New York Times)
Finalists: iVillage (first publisher to ban pop-up ads)
Ultramercial (Salon.com)
Microsoft Licensing: Upgrade Advantage (Nobox)
Finalists: TribeWire (Tribesoft)
Focus on Flow (Marsh-McBirney Inc.)
Rhinocort Aqua (United Virtualities/NetPlus Marketing)
Finalists: Toll Brothers Luxury Homes (NetPlus Marketing)
Keebler RecipeBuddie (ActiveBuddy)
Holiday Advergame Puzzle (E-marcom)
Finalists:
Channel 4's Masters of Darkness (20:20promo)
Bill Hallman Boutique
U.S. Olympic Team Gold Medal Pass
Finalists: Café Campesino Fair Grounds
Framing the Issues
Florida Department of Citrus (Click Here/Richards Interactive)
Finalists: Clarinex (i-frontier)
AmBev Guaraná Antarctica (Nobox)
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