2004 ClickZ Marketing Excellence Awards
and the Winners are...
The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2003, moving the industry forward by providing brilliant examples of what can be accomplished.
Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Thanks to all who participated!
What technologies, campaigns, and innovations jump-started online marketing last year? Your votes have been tallied.
Watch for the 2005 ClickZ Marketing Excellence Award nominations to begin May 23. See our FAQ page for more information.
Marketing Innovation of the Year: National Do-Not-Call Registry (Federal Trade Commission)
E-Mail Innovation of the Year: FTC Spam Forum
Marketing Technology
Best Ad-Serving Software Solution: Best Behavioral Targeting Technology/Product: Best Optimization Technology/Product: Best Rich or Streaming Media Technology/Product: E-Mail
Best ASP E-Mail Software:
Best E-Mail Service Bureau:
Best Anti-Spam Technology, Product, or Initiative:
Best Deliverability Product or Service:
Research & Analytics
Best Web Site Analytics Tool:
Best Small Business Analytics Tool:
Best Enterprise Analytics Tool:
Search Engine Marketing
Best SEM Vendor:
Best Paid Inclusion Program:
Best Shopping Search Engine:
Best Advertising Network (tie):
Campaign
Best B2B Campaign:
Best B2C Campaign:
Best Branding Campaign:
Best Business/Marketing Blog:
Best B2B E-Newsletter:
Best B2C E-Newsletter:
24/7 Real Media's Open AdStream Central
Finalist: DART for Advertisers (DoubleClick)
Boomerang (DoubleClick)
Finalists: Poindexter POE
WhenU
Audience Management System 3.1 (Tacoda Systems)
Weatherscope (Claria)
IQMarketing (IQ Advantage)
Finalist:
Poindexter POE
Eyeblaster
Finalists: DART Motif (DoubleClick)
Unicast Full Screen Superstitial
SubscriberMail
Finalists: EmailLabs
Accucast (Socketware)
Bigfoot Interactive
Finalists: Accucast (Socketware)
IMN
Brightmail
Finalists: Cloudmark SpamNet
FTC Spam Forum
Return Path
Finalists: Accucast Filter Advisor (Socketware)
SparkEngine
ClickTracks
Finalists: WebTrends (NetIQ)
Manticore Technology
ClickTracks
Finalists: HitBox Professional
Urchin Software
WebTrends (NetIQ)
Finalists: SageMetrics
Elytics
iProspect
Finalists: Oneupweb
360i.com
Google AdWords
Finalists: Google AdSense
Overture Site Match (Yahoo)
Froogle (Google)
Finalists: BizRate.com
Shopping.com
Advertising.com
24/7 Real Media
Finalist: Fastclick
AT&T Corporation (Young & Rubicam)
Finalist: Enhance Interactive
The Absolut Company (TEQUILA Agency)
Finalists: Murphy's Challenge (Murphy's/Enpocket)
Joe Traveler (delvinia interactive)
Doritos DJ (Nobox)
Finalists: U.S. Department of Treasury $20 Bill (PointRoll and Marsteller)
Esso Powerplay (Launchfire Interactive & Rapp Collins Worldwide)
Seth's Blog (Seth Godin)
Finalists: Search Engine Lowdown
paidContent.org
AMD Opteron Solutions
Finalist: eNews for Oxford Employer Groups
Wink ;) (Nobox)
Finalists: HPshopping.com E-Newsletter
Philanthropy News Online
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