Today's Columns
Elsewhere on the ClickZ Network...
What's a Media Company? [November 21, 2008] Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril.
Are You Optimizing the Way Homer Simpson Diets? [November 21, 2008] Optimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want.
SES Chicago: Speakers Speak Out [November 21, 2008] What major changes do search engine marketers want to see from the PPC search engines next year?
SearchDay | I Love Crazy Link Ideas [November 20, 2008] Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.
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