Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Elana Anderson
Elana
Anderson
Vicky Chen
Vicky
Chen

Four Characteristics of Next-Generation Campaign Management - Aug 14, 2008

Campaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It's time to change that.

Taking Relationship Marketing Online - Jul 31, 2008

Interactive marketing requires a fusion of offline and online skills. Here are some tips to help make that happen and approaches to avoid.

Behavioral Targeting: Paving the Way to Integrated Marketing - Jul 17, 2008

While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet.

Five Steps to Understanding Customer Retention - Jul 3, 2008

Best practices to figuring out a customer's value and whether it's worth retaining her.

Best Practices in Integrated Lead Management - Jun 19, 2008

Tactics that B2B marketers can use to increase the effectiveness of lead management efforts and improve relationships with sales.
Archive

ClickZ Yesterday

Video's Great, But Having a Strategy is Better - Aug 19, 2008

Seven Ways to Advertise on Facebook - Aug 19, 2008

Data-Driven Marketing - Aug 19, 2008

ClickZ News Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 20, 2008

Ads on Local Sites More Likely to Spark Consumer Action - Aug 20, 2008

Search Is No Longer an Afterthought for Brands - Aug 20, 2008

Execs & Accounts: Starcom MediaVest, IMC2, Responsys - Aug 20, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

Top 50 Advertisers by Media Value in May 2008 - Aug 14, 2008

Advertising Placements by Industry and Top Sponsored Links, June 2008 - Aug 12, 2008

ClickZ Features Headlines

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008