Experts - Actionable Analysis

Advice and opinions, by and for marketers

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Heidi Cohen
Heidi
Cohen
Shane Atchison
Shane
Atchison

Four Principles to Follow in Social Media: Build the Love - Aug 14, 2008

In this down economy, do all you can to maintain your relationships with your customers. Here are some tips.

Tips for Collaborating with UX, Creative, and Marketing - Aug 7, 2008

It's not 1993. Put aside those adolescent stereotypes.

Event Marketing Meets Social Media - Jul 31, 2008

Businesses are cutting back on conference attendance. How social media can help make your event a success.

The ROI of Customer Satisfaction - Jul 24, 2008

Foresee Results' CEO talks about how to link customer satisfaction and ROI and predicts where the industry is headed.

Five Ways to Improve Your Customer Experience - Jul 17, 2008

What I learned about marketing on my honeymoon.
Archive

ClickZ Yesterday

Video's Great, But Having a Strategy is Better - Aug 19, 2008

Seven Ways to Advertise on Facebook - Aug 19, 2008

Data-Driven Marketing - Aug 19, 2008

ClickZ News Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 20, 2008

Ads on Local Sites More Likely to Spark Consumer Action - Aug 20, 2008

Search Is No Longer an Afterthought for Brands - Aug 20, 2008

Execs & Accounts: Starcom MediaVest, IMC2, Responsys - Aug 20, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

Top 50 Advertisers by Media Value in May 2008 - Aug 14, 2008

Advertising Placements by Industry and Top Sponsored Links, June 2008 - Aug 12, 2008

ClickZ Features Headlines

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008