Experts - Digital Game Advertising

Advice and opinions, by and for marketers

Casual games, massively multiplayer games, advergames, virtual worlds. How can marketers win when they play the digital advertising game? What are the best practices? The demographics? Which brands are racking up the most points? In this column, we'll keep score.

Matt Story
Matt
Story
Kevin Carney
Kevin
Carney

Downloadable Content: More Game for Their Buck

As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details. Nov 17, 2008

Online Games Redefine Gaming

As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Nov 10, 2008

Video Games Can Be Music to a Marketer's Ears

Who knew so many people wanted to use fake instruments to make virtual music? Nov 3, 2008

This Is Your Brain on Games

How digital game advertising reaches receptive minds. Oct 27, 2008

Leverage the Hype before a Video Game's Release

Five innovative ways that video game franchises are building buzz online and offline. Oct 20, 2008
Digital Game Advertising Archive More Digital Game Advertising Stories

Archive

ClickZ Yesterday

SES Chicago: Speakers Speak Out - Nov 21, 2008

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

What's a Media Company? - Nov 21, 2008

ClickZ News Headlines

Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008

WebVisible Buys Adapt, Seeks to Boost Online Conversions - Nov 21, 2008

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise - Nov 21, 2008

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008