Experts - Media Buying

Advice and opinions, by and for marketers

The interactive media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

How Media Partnerships Can Rock Your Brand - Aug 14, 2008

A Fortune 100 company demonstrates how to successfully create a brand association where there was none.

6.6 Degrees of Online Marketing - Aug 7, 2008

If everyone is connected through the Web, how far can one of our marketing messages go?

Video Strategies From the Pros - Jul 31, 2008

Best practices for managing and measuring online video advertising campaigns.

The Allure of Online Video - Jul 24, 2008

Media buyers essentially have two options for clients' brands. First of a two-part series.

Sitting Pretty: Finding Moms Online - Jul 17, 2008

If your target audience includes moms, check out these two properties.
Archive

ClickZ Yesterday

Video's Great, But Having a Strategy is Better - Aug 19, 2008

Seven Ways to Advertise on Facebook - Aug 19, 2008

Data-Driven Marketing - Aug 19, 2008

ClickZ News Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 20, 2008

Ads on Local Sites More Likely to Spark Consumer Action - Aug 20, 2008

Search Is No Longer an Afterthought for Brands - Aug 20, 2008

Execs & Accounts: Starcom MediaVest, IMC2, Responsys - Aug 20, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

Top 50 Advertisers by Media Value in May 2008 - Aug 14, 2008

Advertising Placements by Industry and Top Sponsored Links, June 2008 - Aug 12, 2008

ClickZ Features Headlines

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008