Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

P.J. Fusco
P.J.
Fusco
Erik Dafforn
Erik
Dafforn

Goal-Oriented Content Optimization

Content optimization is a time-honored strategy for attaining and maintaining top performance in the search engines. Here are some goals to set. Nov 19, 2008

Jump-Starting Keyword Demand

What if you could create demand instead of respond to it? Consider these approaches. Nov 12, 2008

Six Last-Minute SEO Tips for the Holidays

Making the most of online holiday sales is never a set-it-and-forget-it proposition for online retailers. Nov 5, 2008

SEM Trick-or-Treat

Dressing up your site is like dressing up yourself for Halloween. It's easy for people (and algorithms) to quickly spot how much of your appearance is based on genuine effort and how much is simply glitter. Oct 29, 2008

Three SERPs x Top Ten = SEO 101?

How relevant are Google, Yahoo, and MSN Live Search results? Here's an exercise to see how the three engines compile page-one results. Oct 22, 2008
Search Engine Marketing Archive More Search Engine Marketing Stories

Archive

ClickZ Yesterday

SES Chicago: Speakers Speak Out - Nov 21, 2008

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

What's a Media Company? - Nov 21, 2008

ClickZ News Headlines

Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008

WebVisible Buys Adapt, Seeks to Boost Online Conversions - Nov 21, 2008

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise - Nov 21, 2008

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008