Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee
Kevin
Lee

SES Chicago: Speakers Speak Out

What major changes do search engine marketers want to see from the PPC search engines next year? Nov 21, 2008

Google AdSense: Tips for Success

How working in the Google content network differs from working in a search campaign. Nov 14, 2008

Google's Ever-Evolving Quality Score

The changes make the formula a little more fair to everyone. Nov 7, 2008

Where's the Creativity in SEM?

Don't be a PPC drone. Here are four ways that search marketers can use the right side of their brains. Oct 31, 2008

Organic Search Results vs. PPC: The Black Hat Wars

In paid search, the exact opposite occurs: marketers are rewarded for enhancing relevancy -- not degrading it. That's not the case with SEO. Oct 24, 2008
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Archive

ClickZ Yesterday

SES Chicago: Speakers Speak Out - Nov 21, 2008

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

What's a Media Company? - Nov 21, 2008

ClickZ News Headlines

Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008

WebVisible Buys Adapt, Seeks to Boost Online Conversions - Nov 21, 2008

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise - Nov 21, 2008

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008