ClickZ News
Breaking news, information, and analysis
Questions for John Gallegos, CEO of Grupo Gallegos - Aug 20, 2008
independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second.
Ads on Local Sites More Likely to Spark Consumer Action - Aug 20, 2008
A new study shows consumers who view ads on local media sites are more likely to respond than those who view ads on virtual yellow pages, portals or city guides.
Search Is No Longer an Afterthought for Brands - Aug 20, 2008
Gatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort.
Execs & Accounts: Starcom MediaVest, IMC2, Responsys - Aug 20, 2008
Starcom MediaVest creates new position for Swinland, IMC2 scores Grey man; Responsys grabs Everett-Church
Levi's Unbuttons Online - Aug 19, 2008
Up-and-coming artists and celebs reveal unique content to promote Levi's 501 jeans in a global campaign.
To Zoom Binocular Sales, Pentax Rolls Online Video - Aug 19, 2008
When it comes to buying binoculars, nothing really compares to picking up and trying a pair. But online videos can come close.
Advertisers, Publishers Ponder Future of Mobile Ad Networks - Aug 18, 2008
Is further consolidation or specialization in store for mobile ad networks?
Publisher Study Finds Some IAB Video Units Excel - Aug 18, 2008
Certain recommended video ad units appear to offer high engagement and click-throughs.
Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008
Rankings of the top 50 Internet advertisers by media value in June 2008.
Yahoo's Fire Eagle Could Be Ad Platform - Aug 15, 2008
The company's geo-location platform has clear implications for advertisers since ads can be targeted to user locations.
Execs and Accounts
Execs & Accounts: AKQA, Innovyx, Double Fusion - Aug 19, 2008
AKQA names new CFO, Omnicom's Innovyx Promotes from within, Double Fusion hires and promotes
Execs & Accounts: Univision, Steve Berkowitz, ThisNext - Aug 18, 2008
Univision signed with HipCricket for mobile marketing to the Hispanic market; ThisNext named a new CEO.
Execs & Accounts: Publicis, Marchex, Local.com - Aug 15, 2008
Publicis promoted two on the UBS account, Marchex hired several to its senior level management team.
Execs & Accounts: RMG Connect, PointRoll, Gorilla Nation - Aug 14, 2008
RMG Connect names new North America CEO; PointRoll and ScanScout form video ad partnership.
Execs & Accounts: YuMe, Agency.com, TruMedia - Aug 13, 2008
Michael Mathieu is named YuMe CEO; Geoff De Weaver is Agency.com's director of business development; TruMedia names Rafe Anderson president and CEO.
Execs & Accounts: Zeta Interactive, AOL's Adtech, CheckM8 - Aug 11, 2008
DiGuido' Zeta Nabs Two from Epsilon, AOL's Adtech signs UK video ad deal; CheckM8 Wins Olympics business.
Execs & Accounts: StrongMail, iCrossing, Bazaarvoice - Aug 8, 2008
Strongmail signs new clients; iCrossing hires and promotes new execs; Bazaarvoice signs Buy.com.
Execs & Accounts: TurnHere, Euro RSCG, Miva - Aug 7, 2008
TurnHere names new CEO; Euro RSCG structures digital and direct TV group; MIVA loses its president and CMO.
Execs & Accounts: [x+1], Millennial Media, Ad Infuse - Aug 6, 2008
[X+1] stocks up with new hires; Millennial Media joins with RipCode for mobile video ads; Ad Infuse expands Swisscom relationship
Execs & Accounts: Critical Mass, ARF, Brightcove - Aug 5, 2008
Critical Mass hires Erik Thrane to work in its Toronto office, ARF names a chairperson for its Online Research Quality Council Client Advisory Board.
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SEO Manager
Forex Capital Markets (FXCM) New York, United States -
MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL
Kellogg Company Battle Creek, United States -
SEO Manager
Ice.com Montreal (proper, not south shore etc.), Canada -
Online Media Strategist/planner buyer
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Senior Advertising Sales Executive
Encyclopaedia Britannica/Merriam Webster San Francisco, United States
