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Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008
Sky and Tiscali are the latest to signal they won't be employing behavioral targeting technologies from Phorm or NebuAd across their networks.

One Third of Europeans Interested in Mobile Marketing - Nov 17, 2008
The Mobile Marketing Association released its 2008 Annual Global Mobile Attitude and Usage Survey, and discussed new mobile ad guidelines.

Execs & Accounts UK & EU: GoViral, ITV, Microsoft - Nov 17, 2008
GoViral Names First U.K. MD; ITV's Makes Cameron Permanent; Microsoft Grabs Highfield

U.K. Government Favors Online Ad Industry Self-Regulation - Nov 14, 2008
The U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in relation to behavioral targeting.

Virgin Media Gets Cold Feet over Phorm - Nov 13, 2008
UPDATE: British ISP Virgin Media is the latest firm to signal hesitation over enabling behavioral ad targeting.

Yang Upbeat About Online Ad Industry Prospects - Nov 13, 2008
Yahoo's CEO predicted growth in performance-based ads, and suggested the current climate could delay the adoption of newer ad platforms.

Microsoft Appoints Ex-BBC Man as U.K. Director - Nov 11, 2008
Microsoft snapped up BBC's new media head Ashley Highfield for growing its online ad operations, sales, marketing, and other businesses in the U.K.

Execs & Accounts UK & EU: IAB U.K., MySpace, Foviance - Nov 10, 2008
IAB U.K. hires Mew for mobile; Foviance buys Applied Insights; Myspace gets new European COO

Publicis Looks to Digital to Weather Financial Storm - Oct 28, 2008
Digital revenues, poised to comprise 25 percent of the firm's total revenues by 2010, are softening the blow.

Execs & Accounts UK & EU: News International, Rapp, Condé Nast - Oct 27, 2008
News Int'l Shifts Sales Team; Rapp Grabs Agency.com's Marsh; HMDG and Vizeum Get Condé Gig

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